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Development Strategy of Small Company
Motyčka, Jan ; Štěrba, Martin (referee) ; Obhlídalová, Andrea (advisor)
The topic of my bachelor thesis is strategy of progress of small enterprise and my task will be proposing effective and useful plan of development. I gained information and data from owner of a firm, Jan Janků. Theoretical points as correct way of thinking of strategy, visions and productivity will be described in the beginning. Next part of my thesis concern about analyzing methods used to find out weaknesses and problematic aspects of a firm. In the conclusion is summary of measured data and suitable advice for strategic progress of a firm.
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Development of a Small Family Business
Šimčík, Michael ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
The bachelor's thesis deals with the development of the family business Vinařství Výmola in the village of Mikulčice in South Moravia in connection with the growing labor demand for the operation of the company. At the beginning of the work, analyzes are determined and described, which are then applied to the market in which the company operates and to the company itself. The implementation of the development of the company is scheduled in the design part.
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The Performance Evaluation of Strojírna Oslavany, Ltd. Using Balanced Scorecard Approach
Vaněčková, Iveta ; Šrámek, Ivo (referee) ; Bartoš, Vojtěch (advisor)
This master´s thesis deals with the performance evaluation of the company STROJÍRNA OSLAVANY, spol. s r.o. using the Balanced Scorecard approach and proposes the implementation of this method in the company. A proposed concept of the Balanced Scorecard is based on the strategic and financial analysis, through which the future performance of the company will be evaluated on. The thesis specifies the strategic targets for each perspective of the concept, assigns the financial and non-financial measures for individual targets, determines target value, intended strategic actions, identifies risks and evaluates the benefits of the implementation of the Balanced Scorecard concept into the company.
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Company Performance Measurement
Kotíková, Martina ; Horváthová, Renáta (referee) ; Bartoš, Vojtěch (advisor)
This master s thesis deals with the performance evaluation of the company Agrochov Jezernice a.s. using Balanced Scorecard approach for increasing performance. This thesis consists of the theoretical part with detailed company introduction and its activities as well as strategic and financial analysis on the basis of which it was possible to set the Balanced Scorecard proposal to develop the company's performance. assessment and prepare the overall implementation proposal.
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Business Strategy of Company
Foltýn, Jan ; Schüller, David (referee) ; Zich, Robert (advisor)
Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.
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Company Performance Measurement
Plachá, Radka ; Čížek, Zdeněk (referee) ; Bartoš, Vojtěch (advisor)
The Master’s thesis is focused on evaluation the performance of the company NEPA. The theoretical part includes the definition of business performance concepts and the presentation of the assessment methodology. This part continues in the description of selected types of strategic analyses. There is an introduction of the company, its activities, strategic and financial analyses in analytic part. That is important for inscription and the base of Balanced Scorecard concept. Based on these findings a Balanced Scorecard implementation proposal is for the analyzed company. In the conclusion, this is completed with relevant proposals.
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Company Development Strategic Framework Proposal with Emphasis on Product Portfolio
Coufal, Denis ; Vozka, Jiří (referee) ; Zich, Robert (advisor)
The purpose of this diploma thesis is a strategic development proposal for a Czech electrotechnical company with an emphasis on a product portfolio. The theoretical basis of this thesis serves as a structure for the analytical and the proposal part. Outputs of the external and internal analysis are the bedrock for formulation of strategic product portfolio development framework at the corporate and business level. The proposal provides a company with a framework for strategic behavior focused on better competitive ability, product portfolio expansion, and delivering higher value for customers of energetic engineering.
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Balanced Scorecard Implementation within Company Environment
Lojdová, Marie ; Bühn, František (referee) ; Dohnal, Mirko (advisor)
The master’s thesis deals with Balanced Scorecard implementation within a company environment. The object of the thesis is to increase the effectiveness of strategic management which can be achieved through proper implementation of the method. The theoretical section explains the basic concepts of strategic management, followed by the description of method BSC, its implementation and risks. The practical part is focused on creating a business strategy and the model BSC implementation in particular company. As an auxiliary tool for management decision making a fuzzy model was developed and then a dialogue is held with fuzzy expert system.
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The Performance Evaluation of the Company using Balanced Scorecard
Stojaspalová, Vendula ; Petrecká, Eva (referee) ; Bartoš, Vojtěch (advisor)
The aim of the diploma thesis Evaluation of Company Performance is to propose the implementation of the Balance Scorecard for selected company CZECHmetal spol. s r. o., which aims to increase the competitiveness and performance of the particular company. The analytical part is devoted to the introduction of the company and the services offered, the design part will be elaborated on the basis of strategic analysis outputs. Strategic goals are set out in individual perspectives as well as benchmarks that accompany target values. The thesis sets out strategic initiatives that lead to the achievement of the objectives previously set. The conclusion contains the risks and benefits associated with the implementation of the model in society.
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Marketing Strategy for the New Product Line
Machala, Martin ; Hačunda, Pavol (referee) ; Chlebovský, Vít (advisor)
Diploma thesis deals with the proposal of marketing strategy for an existing company, which is producing platforms for disabled people. This company will expand and distribute also lifts. The marketing strategy is based on the theory and analysis of the state of the company. Implementations should lead to getting into the awareness of new clients and entry of the company into a new market.
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